AdWords.
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your…
9 Not-So-Great Points About Adwords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
TrueView Video Ads Open Treasure Chest of AdWords Inventory
Google has expanded video ad options in AdWords, allowing delivery across the display network and YouTube. Expect a massive increase in search…
Getting Started on Google AdWords TrueView Video Ads
Google AdWords has released a new self service campaign creation layer specifically to build video advertising campaigns. This guide walks you through…
Google’s 13th Birthday: 12 Top Stories From the Past 12 Months
Google is officially a teenager. The search engine that is synonymous with search and the “don’t be evil” motto has now been…
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits…
YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”
Ceilume’s videos, which combined have more than 900,000 views, educate viewers about ceiling tile best practices and feature actual installation photos. Here’s…
3 Steps to Happy Holiday SEM Returns
For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little…
Interflora Ruling: Trademark Bidding is Fair Game in UK
A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for…
Rock the Vote: A Petition to Bring Back Google Sets
While some of Google’s recently discontinued products will live on within other projects, Google Sets wasn’t so lucky. Here are just a…