AdWords.
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and…
3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013…
Google Grants: An Introductory Search Advertising Guide for Nonprofits
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set…
Extending Your Google Analytics Functionality With the Application Gallery
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting…
Analytics Data Not Populating Into AdWords For Some Accounts
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization…
Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest)…
The Year in Search & Social Marketing: Highs & Lows of 2012
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning…
Google: 224 Million ‘Bad Ads’ Disabled in 2012
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an…
Google Shopping: Why PLAs Aren’t So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here…
Crafting Your Ad For Google Organic
Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy…