AdWords.
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if…
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how…
Are You Making Any of These 5 Ad Testing Mistakes?
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the…
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a…
4 SEO Tasks Small Businesses Must Do Every Month
Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business.…
Valentine’s Day 2013 PPC Tips
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here…
Google+ Tells Businesses Using AdWords Express Will Grow Followers
Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express…