If you sometimes like to research a topic online where you want something a little bit more in-depth than your standard article, Google has introduced a new feature where searchers can sometimes find a block of results tagged under the title “In-depth articles”.
These results appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. So if the result was from the Wall Street Journal, you would also see a small Wall Street logo Journal with the result, it in addition to the thumbnail from the article.
If your website offers articles that you think would fit well into the in depth articles section of search results, you can use specific markup to help the Google algorithm understand that it is in-depth content by using these recommendations:
- Use schema.org “article” markup.
- Provide authorship markup.
- Use rel=next and rel=prev for paginated articles.
- Provide information about your organization’s logo.
- Create compelling, in-depth content.
This is a great way to get some of your content featured in a very noticeable way in the search results. However, it appears that all of the in-depth articles are true non-commercial content, and nothing remotely marketing or sales related for those trying to push sales of products or services.
The new in-depth articles are appearing in English Google.com results. No timeline was given for when this might expand to other countries or languages.
For some ideas on how to create in-depth content, see “A Great Strategy to Create In-Depth Evergreen Content“.