Latest stories
27,223 articles, newest first.
Yahoo to Microsoft: We Already Dumped You
After Microsoft issued its ultimatum to Yahoo this weekend, giving them three more weeks before things get ugly, Yahoo’s board of directors responded this…
A Look at Demographic Bidding for AdWords
Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. While it…
Microsoft Gets Tired of Waiting
Microsoft is apparently tired of waiting for Yahoo to respond to its unsolicited takeover bid, and has issued a deadline of April 26 for…
SEW Experts: A Look at Demographic Bidding for AdWords
Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today’s…
Average Search CPC Data by Category for March 2008
Cost-per-click data by vertical category in search in the U.S.
How to (Actually) Earn Money (Now) with Social Media (Really): Part 2
Short term financial success in social media can be a multi-layered enigma, ranging somewhere between daunting and infuriating. As the socialized Internet explodes it…
Govt. Funded Health Search Engine Blocks “Abortion”
Now this seems to be a story that would get attention if it weren’t for the fact President Bush is a lame duck and…
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
HackerSafe & The Power of Trust
I am often asked by people what sorts of items I would recommend testing on a landing page. There are no universal truths and…
Search Headlines & Links: April 4, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Updates Trademark Rules for UK/Ireland Adwords
Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned with the…
SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of…
Recruiting the Right People for Your SEM Business – Part 1
If you've been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can seriously impact…
Optimization Tips for PDFs: Great Advice for B2B Search Marketers
PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector.…
Leveraging Traditional Media Placements in an Online World
Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously…
Google Opens Up About Spectrum Auction
The gag order on details surrounding the recent FCC spectrum auction has been lifted, and Google is revealing some behind-the-scenes information about their participation…
Seesmic Acquires Twhirl, Taking Video Chat to a Whole New Level
Video chat startup Seesmic has acquired Twhirl, an Adobe AIR Twitter client. Twhirl is the most popular Twitter client, boasting over 100,000 downloads and…
Microhoo’s Second Date Doesn’t Go Very Well
Executives from Microsoft and Yahoo reportedly met this week, but both sides came to the much anticipated second date with stubborn stances. Microsoft wouldn’t…
SEW Experts: SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but they’re a necessary step in the evolution of the search industry. In…
SEW Experts: Recruiting the Right People for Your SEM Business
If you’ve been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can seriously impact…