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SEW Experts: Leveraging Traditional Media Placements in an Online World
Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously…
Social Search Gets Going
Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most…
Search Headlines & Links: April 3, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google LookingTo Kill Affiliate Marketing?
Okay we know that Google is divesting itself of Performics…. well the search arm anyway. They are keeping the affiliate marketing arm. Google had…
Recent Google Updates Have SEO Scrambling
Google recently made a change to their algorithm, and SEOs are seeing significant changes in their SERPs. On a check of the Search Engine…
Google News Truths and Myths
Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and ranked. In…
Former Citysearch CEO Heads to Idearc
Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Prior to his five year…
Yahoo Unveils Upgrades to Mobile Search Platform
Yahoo has announced upgrades to its mobile search platform, oneSearch. The 2.0 version of the service includes brand spankin new features to make searching…
Afraid to Link Out? Think Again
Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming…
Don’t Be Afraid of Social Media — Your Customers Aren’t
There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be to sit…
Yahoo! also Loses Rock Star; Music VP Ian Rogers Moves to Start-up
Two months after acquiring FoxyTunes, and setting in place a bold new plan for Yahoo! Music, Vice President Ian Rogers has resigned from Yahoo!…
SEW Experts: Afraid to Link Out? Think Again
Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming…
SEW Experts: Don’t Be Afraid of Social Media — Your Customers Aren’t
Savvy big brand marketers know that the junction of social media and e-commerce, or “Socialommerce,” is the next big thing. But many are wary,…
IT Roadblocks? Try Some In-house SEO Training
Instead of asking for technical changes that IT can't or won't make, teaching them what end result you're after, and the challenges you face…
Search Headlines & Links: April 2, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Gets Out of the SEO Business
Google is getting itself out of a somewhat sticky situation by deciding to sell Performics Search Marketing, which it acquired as part of the…
Work With Your IT Staff, Not Against Them
If you’re like most in-house or agency SEOs, you’ve had your share of challenges with convincing the IT department to implement your SEO-related changes.…
How to Survive a Recession … In Search
With a recession looming, at least according to the constant warning bells from the media, you may be looking at ways to weather the…
Title Tag Copywriting Tips for Newbie SEOs
The title tag is one of the most important pieces of content when it comes to search engine optimization. There are two reasons why:…
Medio to Add Mobile Content Partners
Mobile search and advertising company Medio Systems has announced the launch of a new content partnership. The Medio Mobile Content Partner Program will add…