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5 ‘Moneyball’ Tips for Search Marketers from Billy Beane
Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in…
2 Non-Obvious PPC Split Tests
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a…
Facebook Deprecating 50+ Page Insights Metrics – Are You Ready?
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the…
How to Take Advantage of Apple’s Rise to Mobile Market Dominance
Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must…
Solve for X: Google’s Answer to All World Problems
Google believes that we can solve some of the world's greatest problems by working together. We Solve for X appears to be more focused…
Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates
A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included…
Google Bouncer Security Tool Fights Android Malware
Google said that since security system Bouncer has been operating, malware levels on the Android Market have gone down. The company noted that over…
Google, Facebook Agree to Censor Content in India
A court in India has ordered 21 technology firms, including Google and Facebook, to remove content. The Indian branches of both firms have complied…
Future of SEO: Change, Convergence, Collaboration
The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about…
Beginner’s Guide to Link Prospecting Using Google Search
Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This…