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SEW Experts: Google’s Superiority Complex
In the end, is Google’s search advertising system better than Yahoo’s, or are they just monetizing better? In today’s Searching for Meaning column, “Google’s…
SEW Experts: Emotional Motivators in Landing Page Optimization
Visitors will arrive at your Web site with their own needs, perspectives, and emotions. In today’s By the Numbers column, “Emotional Motivators in Landing…
SearchDay: Don’t Hire a Butcher to do a Baker’s Job
Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; Small Business Owners Need Twitter and LinkedIn; Syndicated…
Yahoo Chief Scientist Andrew Tomkins Interviewed by Eric Enge
SEW Expert Eric Enge published a terrific interview on his Stone Temple blog with Yahoo Chief Scientist Andrew Tomkins, who keynoted SES New York.…
Don’t Hire a Butcher to do a Baker’s Job
There are a few firms that I might believe do a good job of both Web design and SEO. I'd also say that most…
Small Business Owners Need Twitter and LinkedIn
It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you…
Microsoft WorldWideTelescope Launches
Microsoft launched WorldWideTelescope, it’s downloadable answer to Google Sky, Google Earth and Google Moon, yesterday. Other than being a bit of a memory hog…
Superpages.com Launches Desktop Widget
Superpages.com has launched a Yahoo! Widget to provide easy local searching. The results come up right in the widget and once a business is…
Paid Search Click Data: Syndicated Versus Pure Search Referrals
Efficient Frontier has released data showing where those paid search click referrals are coming from. Here’s the raw data: Yahoo: 45% from pure search,…
SEW Experts: Don’t Hire a Butcher to do a Baker’s Job
There are a few firms that I might believe do a good job of both Web design and SEO. Most Web design companies have…
SEW Experts: Small Business Owners Need Twitter and LinkedIn
It’s a time investment. But something worth having takes time. Keeping up with what’s going on in your industry and creating a community you…
SearchDay: Google AdWords Editor a Great Tool for Content
Today's search engine marketing news and opinion: Google AdWords Editor a Great Tool for Content; Google Friend Connect to Make Advanced Social Features Easily…
The One SEO PowerPoint Your CEO Must See
The PowerPoint Your CEO Must See” comes courtesy of the tremendous response we’ve received from the SEO community about the Matt Cutts SEO video…
Google “Friend Connect” to Make Advanced Social Features Easily Available
Many site owners dream about adding deep social features allowing users to interact with their friends in external communities. However the cost and know-how…
Search Engine Marketing Training at SES Toronto
On Monday, June 16, 2008, before the start of the Search Engine Strategies conference in Toronto, Canada, there will be four search engine marketing…
Google’s Friend Connect: Add Social Networking to Your Site
If you’ve wanted to ride the social media marketing wave by adding social features to your website, but the economy has you worried about…
Google on Spam: Best 10 Minute SEO Video Ever Made
Matt Cutts is Google’s Genghis Khan of Spam. He probably slaughters more search engine spam sites in one week than Genghis Khan, Alexander the…
Get Alerted to SERP Changes Via Twitter
Has there been a change in the SERPs? You might find out about it first – from Twitter. Twitter has been breaking all sorts…
Social Networking on Mobile Phones is Hot in the UK
Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:…
Powerset Launches Piggybackipedia: Wikipedia Search Engine
Who won Survivor last night? Powerset doesn’t know. Okay – maybe that’s an unfair question for Powerset since the aptly-named Parvati Shallow only won…