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PPC Advice, Podcast Style
If you’re interested in pay-per-click marketing, you’ve no doubt checked out our Content Advertising column by SEW Expert David Szetela, founder and CEO of…
Avoid Extreme Makeovers During the Optimization Process
Whether you’re optimizing a page for the first time or tweaking a page to improve your rankings, it can be tempting to give a…
Google AdWords Editor a Great Tool for Content — and for Yahoo/Microsoft!
Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will…
SEW Experts: Google AdWords Editor a Great Tool for Content — and for Yahoo/Microsoft!
Time is money, and these two tips will free up many moneymaking hours for you. In today’s Content Advertising column, “Google AdWords Editor a…
SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?
Today's search engine marketing news and opinion: Yahoo Rejects Microsoft: Worst Decision Ever?; Optimization by Numbers; Black, White, and Blue All Over; and more.
Yahoo Rejects Microsoft: Worst Decision Ever?
There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry…
Yahoo! Acquires Assets of the Inquisitor 3 Plug-in for Safari
Yahoo has acquired the assets of the Inquisitor 3 plug-in for the Safari web browser. Mac developer Dave Watanabe created the plug-in, but will…
Microsoft Prefers Flash to Silverlight
Despite all the controversy over Microsoft using Silverlight to take over the rich internet market from Adobe Flash, the software giant seems to be…
Free to Go: Microsoft Releases Proxy Yahoo Board
It’s speculation Friday, again. And today, the analysts will be pondering whether or not Microsoft will come back for Yahoo, something they haven’t been…
Google Adwords Launches Landing Page Load Time on Keyword Analysis Page
Recently, Google announced that landing page load time will become a factor in determining quality score for Adwords. Today, they have launched a landing…
Google Maps Grand Theft Auto 4 (GTA 4): Your Google Guide to Liberty City
Grand Theft Auto 4 sales topped half a billion dollars during its first week of release, earning about 5 times as much as the…
Black, White, and Blue all Over
The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites,…
Optimization by Numbers
In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these…
SEW Experts: Yahoo Rejects Microsoft: Worst Decision Ever?
There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry…
SEW Experts: Optimization by Numbers
In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these…
SEW Experts: Black, White, and Blue all Over
The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites,…
Average Search CPC Data by Category for April 2008
Cost-per-click data by vertical category in search in the U.S.
Pro Intellectual Property Act Passes House
The U.S. House of Representatives passed the Prioritizing Resources and Organization for Intellectual Property Act.despite opposition from the Department of Justice. The act, sponsored…
SearchDay: A Seat at the Table for Web Analytics
Today's search engine marketing news and opinion: A Seat at the Table for Web Analytics; Giving Links Away; SEM/SEO Events to Attend; and more.
What SEM/SEO Events Should You Attend This Year?
There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets…