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The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for…
The Link Prospector’s Guide to the Tilde
Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in…
Bing Search First to Test Facebook’s New Logout Page Ad
Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of…
As Yahoo Layoff Rumors Swirl, Labs Chief Heads to Google
Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven's research interests focused on…
Google, Senator Agree to Mobile Privacy Meeting
In a letter to the FTC, U.S. senator Charles Schumer expressed concerns that privacy rights may be infringed as contact names, telephone numbers and…
Bing Testing New SERPs Design, Local Search Layouts
Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling…
7 Excellent Speakers on Why You Must Attend SES New York
SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview…
Google Street View has Patent, Urination Problems
Google Street View has often been the subject of controversy. The latest: Google and Apple are facing a patent lawsuit for Street View technology…
SEO & Personalization: An Evolving Relationship
The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how…
PPC Ad Optimization: 6 Top Elements to Test
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so…