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SearchDay: GenieKnows Its Verticals
Today's search engine marketing news and opinion: GenieKnows Its Verticals; Think Links from New Sites Have Little Value? Think Again; Live Search Cashback vs.…
GenieKnows Its Verticals
Halifax-based search engine GenieKnows.com has slugged it out in the second tiers of the search engine universe since its founding in 1999. About two…
Yahoo on MicroHoo: Stick a Fork In It – We’re Done
MicroHoo is dead. RIP Microsoft-Yahoo. Today Yahoo made the official announcement that they’ve concluded discussions with Microsoft. The possibility of a full acquisition or…
Google-Yahoo Search Partnership Today?
Google and Yahoo may announce a partnership this afternoon at 4:30pm EST / 1:30pm PST. At least, that’s the rumor coming from TechCrunch. Of…
Google’s Schmidt Talks Yahoo, Newspapers, ‘Don’t Be Evil’, and iPhone
Yesterday, Google’s CEO Eric Schmidt was interviewed by Ken Auletta on stage at a San Francisco event hosed by Syracuse University’s Newhouse School of…
Kayak.com Launches Display Ad Platform
Travel search site Kayak.com has announced the launch of a targeted display advertising platform. The platform was developed by SideStep.com, which Kayak acquired in…
Think Links from New Sites Have Little Value? Think Again
It's often assumed that new sites haven't earned enough trust in Google to pass real value. But if you flatly skip over links from…
Yahoo! Partners with Coupon Inc. for Mobile Coupons
Yahoo! and Coupons Inc. are launching a mobile coupon platform. Coupons Inc. is a leading online coupon distribution network and has relationships with 800…
Live Search Cashback vs. Google: A Case Study
It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? A test of…
Google Custom Search Creates New Developer Guide
Google Custom Search has created a new developer guide, which is now available at the Google Code site. The guide was built from scratch…
Will FriendFeed Change the Face of Search?
Earlier this year, I wrote about FriendFeed’s new search feature and how it was a powerful tool for finding conversations about your brand. I’ve…
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. The question is when, and…
SEW Experts: Think Links from New Sites Have Little Value? Think Again
It’s often assumed that new sites haven’t earned enough trust in Google to pass real value. But if you flatly skip over links from…
SEW Experts: Live Search Cashback vs. Google: A Case Study
It’s an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? In today’s Building…
SearchDay: Obama, McCain Victories Tied to Adwords Spend?
Today's search engine marketing news and opinion: Google's Greenberger Ties Obama, McCain Victories to Adwords Spend; Carl Icahn Can't Save Yahoo; Uncovering Site Problems…
Carl Icahn Can’t Save Yahoo
Last week's public exchange between Icahn and Yahoo management is just the latest round of treating symptoms while ignoring the illness. As is often…
Uncovering Site Problems for Landing Page Optimization, Part 1
How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out…
Say Au Revoir to French E-Mail
Email has finally been banned in France. That doesn’t mean you’ll be forced to use IM, SMS or Twitter to communicate online. It just…
Yahoo Exec Set to Bail?
Yahoo’s Jeff Weiner, Network Division Executive Vice President, is rumored to be leaving the company after a month’s long paternity leave, according to Kara…
Yahoo! Says Severance Plan Unlikely to Cost $2.4 Billion
In a series of letters, Carl Icahn has been giving Yahoo’s Board of Directors a hard time about a severance plan that would be…