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adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your…
4 Reasons Your Search Team Should Manage DSP Campaigns
It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like…
13 Website Social Optimization Oversights That Make You Look Foolish
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a…
Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for…
Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock
Google’s Q1 2012 earnings call is underway and the search goliath has reported a new record $10.65 billion in revenue. Also, Google plans a…
Pinterest: An Introductory Guide for Marketers
Meet Pinterest. The hottest social network offers many benefits to marketers. Understanding how to use Pinterest and leverage its marketing potential requires diving in.…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your…
Refuting 4 Top Pay-Per-Call Misconceptions
While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to…
Amazon, eBay Add Pinterest Buttons
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added…
Google’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google will once…