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SEW Experts: Breaking the Norm with Search
Many engines, especially Google, are looking for uncommon combinations of content that typically don’t exist together. In today’s enterprise search marketing column, “Breaking the…
SEW Experts: SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. In…
SearchDay | 10 Ways Twitter Can Make Money
Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on Ad Planner;…
Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional…
Cars.com Adds DealerChat to Online Advertising Packages
Auto search site Cars.com has added a new feature, DealerChat, to its online advertising offering. It’s available immediately, at no extra cost, and does…
Google Wants Feedback on Ad Planner
Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then made available…
Web Analytics 101, Part 2
When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your…
Taking It Back: YouTube Allows You to Delete Your Own Comments
Ever written something on the internet you wish you could take back? Well, now on YouTube, you can take it back. YouTube is allowing…
Global Internet Audiences Exceeds 1 Billion in December 2008
Last month, the global internet audience surpassed 1 billion, according to comScore. Asia-Pacific leads the pack at 41 percent share with Europe coming in…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search functionality Links…
UK PR Firms Should Learn SEO at SES London 2009
Back in December, I posted two items to the Search Engine Watch Blog that encouraged UK PR firms to learn SEO at SES London…
SEW Experts: 10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. In today’s building brand…
SEW Experts: Web Analytics 101, Part 2
When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your…
SearchDay | Google Conversion Optimizer: The Best-Kept Secret in PPC?
Today's search engine marketing news and opinion: Google Conversion Optimizer: The Best-Kept Secret in PPC?; A Linking Strategy Is About More Than Just Quality…
A Linking Strategy Is About More Than Just Quality Content
Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound…
It’s NOT Business as Usual at SES New York 2009
According to Google Trends, the search volume and news reference volume for “hope” are greater than they are for “fear.” And it’s worth noting…
Job Search is Fastest Growing Online Content Category in 2008
For news that should shock no one, the job search niche is the fastest growing online content category, according to comScore. The niche has…
CNN.com Testing Longer In-Stream Video Ads
Ken Liebeskind over at Clickz.com is reporting that CNN.com is testing longer in-stream video ads. On inauguration day, a 60 second ad for Starbucks…
Yahoo! to Announce Q4 2008 Earnings Next Tuesday, January 27
Yahoo! will announce their fourth quarter 2008 earnings next Tuesday, January 27 at 5pm EST/2pm PST. Will Yahoo!’s report be similar to yesterday’s Google…
Google Maps Updates Transit Site
Google Maps has announced a new update to the Transit site. When you visit, now you’ll find a map with markers showing every city…