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5 Easy Tips to Boost Conversions from YouTube Ads
When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple…
2012 London Olympics: How the World Was Searching
Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has…
iPad PPC strategies: Mobile in the Morning, Laptop in the Evening
The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy.…
Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny?…
5 Ways to Improve Social Engagement in Mobile Apps
Focus group early adopters and evangelists to understand and serve the social features they crave. Don’t be afraid to ask “what do you hate?”…
Capturing Unrealized Revenue Through Keyword Order Analysis
Can secondary keyword phrases produce revenue and a similar profitability as primary keyword phrases? We analyze 78,000 primary keyword phrases from six campaigns in…
Learn from Leading Practitioners and Your Peers at SES San Francisco 2012
The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The best place…
Extreme Negative SEO: Know Your Vulnerabilities
Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter telling me…
How To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved.…
Google+ Report Card: Plus or Minus for SEOs, Users?
Google+ isn’t the most dominant platform, but it’s the most impactful for organic search traffic and measurement. The future of the Google+ platform and…