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PPC

Google Conversion Optimizer: The Best-Kept Secret in PPC?

Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver…

By David Szetela · 23 Jan 2009

Industry

SEW Experts: Google Conversion Optimizer: The Best-Kept Secret in PPC?

Google quietly added Conversion Optimizer to every advertiser’s AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver…

By Kevin Newcomb · 23 Jan 2009

Industry

SEW Experts: A Linking Strategy Is About More Than Just Quality Content

Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality…

By Kevin Newcomb · 23 Jan 2009

Industry

And Now For Something Completely Different: SEO Wars

Lisa Ditlefsen over at Base One Search has given us some entertaining parody video to enjoy. Appropriately its a “hands in” experience just like…

By Frank Watson · 22 Jan 2009

Industry

SearchDay | Jumpstart a Viral Marketing Campaign

Today's search engine marketing news and opinion: Jumpstart a Viral Marketing Campaign; Microsoft Quarterly Profits Drop, Confirms Job Cuts; YouTube Expands Click-to-Buy; and more.

By Kevin Newcomb · 22 Jan 2009

Industry

Google Beats Wall Street Estimates for Q4 2008, Despite Profit Drop

Google announced their earnings today as planned (though a bit early, but not as early as Microsoft) – and the news was good. They…

By Nathania Johnson · 22 Jan 2009

Industry

Search a Bright Spot for Microsoft

While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the company will…

By Kevin Newcomb · 22 Jan 2009

SEO

Jumpstart a Viral Marketing Campaign

About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help…

By Justilien Gaspard · 22 Jan 2009

Video

Veoh Launches Slick Video Search Browser Plug-In for Firefox and Internet Explorer

Online video site Veoh has launched a nifty new video search browser plugin. The plugin is called the Veoh Video Compass and is available…

By Nathania Johnson · 22 Jan 2009

Industry

Microsoft Releases Earnings Early: Quarterly Profits Drop, Confirms Job Cuts

Microsoft surprised Wall Street by announcing their earnings early today. They were scheduled to announced their earnings at 5:30pm EST/2:30pm PST, after the closing…

By Nathania Johnson · 22 Jan 2009

Industry

Satish Dharmaraj, Founder of Zimbra, Exits Yahoo!

Just a week after Yahoo! announced Carol Bartz as their new CEO, another exec is heading out the door. Satish Dharmaraj, founder of Zimbra,…

By Nathania Johnson · 22 Jan 2009

Video

YouTube Expands Click-to-Buy

In the neverending quest to monetize YouTube, Google is expanding the popular online video site’s Click-to-Buy e-Commerce platform. Previously available in just the U.S.…

By Nathania Johnson · 22 Jan 2009

Industry

SEW Experts: Jumpstart a Viral Marketing Campaign

About to launch a viral campaign and need to energize it to increase the likelihood of success? In today’s online promotion & linkbuilding column,…

By Kevin Newcomb · 22 Jan 2009

Industry

SearchDay | Is One-Stop Media Buying a Failed Model?

Today's search engine marketing news and opinion: Is One-Stop Media Buying a Failed Model?; Writing Sales Copy For Conversions; Are Social Media Experts Ruining…

By Kevin Newcomb · 21 Jan 2009

Industry

Is One-Stop Media Buying a Failed Model?

Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some…

By Kevin Ryan · 21 Jan 2009

Analytics

Writing Sales Copy For Conversions, Part 2

Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to…

By Tim Ash · 21 Jan 2009

Video

Delve Networks Releases Impressive Obama Inauguration Speech Video Search

Delve Networks has released an awesome tool that lets you search Obama’s inauguration speech video. When you type in a keyword, the parts of…

By Nathania Johnson · 21 Jan 2009

Industry

Live Search Offers Tips for Optimizing Large Sites

If you have or work for a large site, search engine optimization can be quite the undertaking. Jeremiah Andrick over at the Live Search…

By Nathania Johnson · 21 Jan 2009

Industry

New York City and Google Team Up for New Information Center

New York City Mayor Michael Bloomberg guest blogged on the Official Google Blog today to announce a new website and Information Center. The effort…

By Nathania Johnson · 21 Jan 2009

SEO

Are Social Media Experts Ruining Twitter?

Over at Fanboy.com, Michael Pinto laments the volume of social media tweets and tweeple he’s coming across on the popular social network, Twitter. He…

By Nathania Johnson · 21 Jan 2009