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Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver…
SEW Experts: Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser’s AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver…
SEW Experts: A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality…
And Now For Something Completely Different: SEO Wars
Lisa Ditlefsen over at Base One Search has given us some entertaining parody video to enjoy. Appropriately its a “hands in” experience just like…
SearchDay | Jumpstart a Viral Marketing Campaign
Today's search engine marketing news and opinion: Jumpstart a Viral Marketing Campaign; Microsoft Quarterly Profits Drop, Confirms Job Cuts; YouTube Expands Click-to-Buy; and more.
Google Beats Wall Street Estimates for Q4 2008, Despite Profit Drop
Google announced their earnings today as planned (though a bit early, but not as early as Microsoft) – and the news was good. They…
Search a Bright Spot for Microsoft
While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the company will…
Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help…
Veoh Launches Slick Video Search Browser Plug-In for Firefox and Internet Explorer
Online video site Veoh has launched a nifty new video search browser plugin. The plugin is called the Veoh Video Compass and is available…
Microsoft Releases Earnings Early: Quarterly Profits Drop, Confirms Job Cuts
Microsoft surprised Wall Street by announcing their earnings early today. They were scheduled to announced their earnings at 5:30pm EST/2:30pm PST, after the closing…
Satish Dharmaraj, Founder of Zimbra, Exits Yahoo!
Just a week after Yahoo! announced Carol Bartz as their new CEO, another exec is heading out the door. Satish Dharmaraj, founder of Zimbra,…
YouTube Expands Click-to-Buy
In the neverending quest to monetize YouTube, Google is expanding the popular online video site’s Click-to-Buy e-Commerce platform. Previously available in just the U.S.…
SEW Experts: Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? In today’s online promotion & linkbuilding column,…
SearchDay | Is One-Stop Media Buying a Failed Model?
Today's search engine marketing news and opinion: Is One-Stop Media Buying a Failed Model?; Writing Sales Copy For Conversions; Are Social Media Experts Ruining…
Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some…
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to…
Delve Networks Releases Impressive Obama Inauguration Speech Video Search
Delve Networks has released an awesome tool that lets you search Obama’s inauguration speech video. When you type in a keyword, the parts of…
Live Search Offers Tips for Optimizing Large Sites
If you have or work for a large site, search engine optimization can be quite the undertaking. Jeremiah Andrick over at the Live Search…
New York City and Google Team Up for New Information Center
New York City Mayor Michael Bloomberg guest blogged on the Official Google Blog today to announce a new website and Information Center. The effort…
Are Social Media Experts Ruining Twitter?
Over at Fanboy.com, Michael Pinto laments the volume of social media tweets and tweeple he’s coming across on the popular social network, Twitter. He…