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How SEO Metrics Impact HSN’s Merchandizing Strategy at Conductor #C3NY
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online…
The Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3 ad positions…
7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the…
3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season.…
Search Marketing & the Fine Art of Nexting
Our subconscious has habit of predicting what is just about to happen, or "nexting." So it's critical for search marketers to create “nexting-friendly” landing…
Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users
Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members (100 million…
Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation…
Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert…
Google Panda Refresh Alert: Expect Some Flux
A Panda refresh will be rolling out over the next few days, Google today announced via Twitter. Google warned website owners to “expect some…