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20 Authors of Business, Marketing, PPC and SEO Books Speaking at SES San Jose
Bring a couple of book bags to Search Engine Strategies San Jose 2009 because there will be more than 20 authors of business, marketing,…
Google Analytics Enables Advanced Segment Tracking for Events
If you have events set up to be tracked in Google Analytics, you can now view advanced segments to view traffic data related specifically…
Search Stars in Redesign of Twitter Homepage
Twitter has unveiled the redesign of their homepage and it’s clear they’re dedicated to search. (You’ll have to sign out to view it.) They…
SearchDay | Of PPC and PBJ: Combining PPC and SEO Effectively
Today's search engine marketing news and opinion: Of PPC and PBJ: Combining PPC and SEO Effectively; Invest Time in Twitter Now for Long-Term Rewards;…
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter"…
Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or…
Time Warner Buys Back Google’s 5% Stake in AOL
When the Time Warner board voted in late May to spin off AOL, buying back Google’s 5% stake in the company would be a…
When Bloggers Attack: Retaliation is Not the Answer
George Smith Jr. took to his blog to offer up a cautionary tale for both marketers and bloggers. He was recently at BlogHer representing…
SearchDay | International Social Media Strategy
Today's search engine marketing news and opinion: International Social Media Strategy: One Size Does Not Fit All; Link Building Tactics 101; PPC Click Fraud…
Category Vs. Product Pages: Which One Tests Better? (You Might Be Surprised)
When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But when the…
International Social Media Strategy: One Size Does Not Fit All
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy…
hakia Unveils Commercial Ontology
hakia is unveiling their new approach to the semantic web by introducing Commercial Ontology. Dr. Riza C Berkan, CEO, took to the official hakia…
Link Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a…
53% of Women Bloggers Willing to Share About Marketing to Women
A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or feedback they’ve gathered…
PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud…
Google Maps Provides Street View Zoom Via Panoramio Pics
When you’re traipsing around the earth via Google Maps, you now have a new option to get a little closer. Google is incorporating photographs…
SearchDay | Geo-Targeting Isn’t Just for Local Businesses Anymore
Today's search engine marketing news and opinion: Mobile Coupons Offer Multiple Benefits; Is Yellow Journalism the New Color of Content?; Link Marketing Opportunities in…
Shoemoney Must Have Taken Hit To Head: SES Blog Post Seems Petty and Wrong
Jeremy Shoemaker aka Shoemoney has been involved with Search Engine Strategies conferences for the past five years – it is where he came to…
Google AdWords Location Extensions to Dynamically Add Addresses
Google AdWords is introducing Location Extensions. The feature allows local businesses to connect their business address to their search ads. They can either connect…
Yahoo! Launches Travel Refiner for Image Search
If you’re searching for images of locations around the world, Yahoo! has a new feature to assist you in your effort. Now, when you…