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2012 Analytics Year in Review & Predictions for 2013
Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's…
As Goes Paid Search, So Goes the Election?
President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of…
Worldwide Social Media Usage Trends in 2012
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits –…
10 Old SEO Methods You Need to Stop
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These…
Happy Holidays From Incisive Media
As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to…
SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations
Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure,…
The Search Marketing Roller Coaster: 2012 Year in Review
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and…
20 Top YouTube & Video Marketing Stories of 2012
YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s a look…
Social Media ROI: How To Define a Strategic Plan
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful…
Social Media Strategy in Times of Tragedy
SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to…