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Mobile Coupons Offer Multiple Benefits
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what…
Is Yellow Journalism the New Color of Content?
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce,…
Google Latitude on the iPhone: There’s an App for That (on Safari. Ew.)
Google has announced the launch of Latitude for the iPhone. If you’re not familiar, Latitude is a tool that lets you share your whereabouts…
Zillow Adds Mortgage Cost Comparison Feature
Real estate search engine Zillow has added a new feature to help consumers with the process of buying a home. ‘True Cost’ is a…
Microsoft Online Services Division Sees Loss from Stronger Dollar, Weaker Online Ads
On a day when the stock market rose above 9,000 and everyone but the short sellers were in good spirits, Microsoft provided reason for…
Barnes and Noble Make Public Domain Titles Free on Google Book Search
Barnes and Noble will now be offering over 500,000 public domain titles with a new agreement from Google Book Search. The titles can be…
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are…
Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in…
AT&T Interactive to Sell Yahoo! Display Ad Inventory
Yahoo! and AT&T Interactive have announced a new partnership in which the telecom will sell the search engine/media portal/email giant’s display advertising. AT&T’s 5,000…
TripFit.com Combines Travel Search with Coupons
A new travel search site has launched. The name is TripFit.com and their unique selling proposition is that they feature travel coupons. The coupons…
Google Makes Conversion Optimizer More Widely Available
Google has opened up Conversion Optimizer to more advertisers. The AdWords tool is now available to those who’ve had at least 15 conversions in…
Zappos CEO Letter To Employees On Sale
As the news item below tells us Amazon has bought Zappos. In very quick order the Zappos CEO Tony Hsieh sent a letter to…
SearchDay | Baidu — A Sleeping Giant Awakens
Today's search engine marketing news and opinion: Baidu -- A Sleeping Giant Awakens; Your Baby Is Ugly; Google Updates Webmaster Tools; and more.
Amazon.com to Aquire Zappos
I love Amazon. I love Zappos. I love how they compete against each other. That’s why I’m kind of disappointed that Amazon is acquiring…
Bing Launches Back-to-School Backpack Contest
Bing is giving away 7 backpacks with $500 Visa cash cards in a new back-to-school contest. It begins tomorrow and you need to be…
Lee Odden of TopRank Chats About Intersection of Search and Social Media
Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, discussed the intersection of search and social media today…
Search and Community Track at SES San Jose: NACA’s Save The Dream Tour Update
I’ve just been told that 35,000 people attended NACA;s Save the Dream event in Cleveland July 17 – 20. And the Search Engine Watch…
Measuring the Marketing ROI of Attending SES San Jose
If you register to attend SES San Jose 2009 by Friday, July 24, you can save up to $200. But you already knew that.…
Baidu — A Sleeping Giant Awakens
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu…
Your Baby Is Ugly
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything,…