Latest stories
27,235 articles, newest first.
How to Optimize for Bing
Over at the official Bing blog, Principal Group Program Manager Rajesh Srivastava is offering up some tips on how to conduct search engine optimization…
Plaxo Changes Privacy Policy, Sharing Users Info
If you use Plaxo you should have received an email from them stating they have changed their privacy policy and terms of service, the…
SearchDay | Integrating PPC with SEO
Today's search engine marketing news and opinion: PPC Integration: Integrating PPC with SEO, Part 2; Common Mistakes When Hiring an Online Promotions Person; Google…
Pepperjam Acquired by GSI Commerce
Pepperjam, an affiliate marketing network and search marketing agency, has been acquired by e-commerce and multichannel provider GSI Commerce. Wilkes-Barre, PA-based Pepperjam will run…
PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both…
Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is…
Yahoo! Search Index Update for September 2009 Underway
Over at Yahoo!, they’re rolling out a new update to their search index. As usual, not much to report except – go check your…
Search Sharing Features Being Tested in Bing
It’s no surprise in today’s social networking culture that sharing features are being more and more incorporated on various sites. Bing is the latest…
SearchDay | Landing Page Optimization Pitfalls
Today's search engine marketing news and opinion: Landing Page Optimization Pitfall -- Not Collecting Enough Data; Managing Your Global Search Program; Google Investigating Widespread…
Digg Goes Nofollow to Reduce Spam
Social bookmarking site Digg is incorporating the Nofollow tag to a bunch of links in order to reduce spam. Links on user profiles, comments…
Colleges and Universities Suck at SEO According to Wordstream Study
Whenever I get the whim to consider going back to school, I, of course, turn to search. I’m often completely appalled by the quality…
Google News Launches Four Arabic Editions
Google News is now available in Arabic for four countries: Egypt, Lebanon, Saudi Arabia, and the United Arab Emirates. The editions are just like…
Google Cash Scam Artists vs. White Knight SEO Campaign
During SES San Jose 2009, I heard about plans to launch a White Knight SEO campaign to fight the legion of Google Cash Scam…
WikiAnswers Holds Virtual Amazing Race-Type Competition
If you’re a fan of the hit reality show Amazing Race, you’ll now have your chance to play a similar competition – in virtual…
Richard Jalichandra, CEO of Technorati, and the Power of Social Media
As I mentioned earlier today, lots of sessions at SES San Jose 2009 and the Social Media & Video Strategies Forum focused on the…
Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used…
Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small…
Bing Serves Up Most Successful Canadian Searches
Last month, Hitwise shared data showing the paltry number of Canadian searches deemed successful. Far too many Canadians have to refine searches in order…
Liana Evans of Serengeti Communications on Social Media Relationships
Last month, there were a number of sessions at SES San Jose 2009 and the Social Media & Video Strategies Forum that tried to…
eZanga Launches Display Advertising Offering
Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their paid search…