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Why Thin Content is Hurting Your Ecommerce Site & How to Fix It
Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now…
How to Hire & Retain SEO Talent in 2013
Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who…
Are You Making Any of These 5 Ad Testing Mistakes?
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad…
Lance Armstrong, Manti Te’o & the Power of Content
A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is…
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown…
Facebook Mobile Ad Revenues Surge, But Profits Slump
Facebook's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. Use of its…
How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps
What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including…
Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer
Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball, with a…
SEO Fail! 10 Most Commonly Overused Website Techniques
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and…
How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases
Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes…