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SEO Friendly WordPress in 12 Steps
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box,…
3 Ways to Identify Link Prospects
In a crowded space where everyone uses the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical…
5 Tips to Improve Your Press Releases
The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide…
New Details About Google’s News-Ranking Algorithm Revealed in Patent
What's the secret to improve your organization’s visibility in search results in Google News? Information from a patent filed by Google in February 2012…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search…
What is SEO Cocitation?
There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of…
How to Generate Quality Traffic With Display Advertising
Even if you have been burned with a poor display experience in the past – or were just too scared to try – know…
5 Ways to Use Video to Connect With Customers
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max,…
Creative Link Prospecting: Following a News Story
Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories…
AdWords Bill of Rights
Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being spent and…