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Social

New Look Facebook News Feed to Debut March 7

Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10…

By Lee Bell · 04 Mar 2013

Analytics

How to Configure & Track Google Analytics Goals for SEO

There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help…

By Josh Mccoy · 04 Mar 2013

Analytics

Conversion Rate Optimization the Right Way: Tying in Qualitative Data

The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost…

By Purna Virji · 04 Mar 2013

Content

Content Marketing Nirvana

Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content…

By Andrew Delamarter · 04 Mar 2013

PPC

Your Hidden PPC Prospect: Google

Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write…

By Howard Jacobson · 04 Mar 2013

SEO

Beware of Red Flags When Searching for SEO or Web Dev Services

If you’re a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don’t…

By David Daniels · 03 Mar 2013

Industry

Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious…

By Mary Lisbeth Damico · 03 Mar 2013

Development

Google+ Sign-In Means More Engagement, Data on Users

Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key,…

By Mary Lisbeth Damico · 03 Mar 2013

Industry

What People Search For – Most Popular Keywords

Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major…

By Lisa Raehsler · 02 Mar 2013

PPC

5 Tips to Take PPC Ad Testing to the Next Level

Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume…

By David Jaeger · 01 Mar 2013