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Local Search Localeze Launches Business Registration Manager To Boost Customer Confidence
Localeze, the business listings identity management provider for local search, has launched its Business Registration Manager service that validates ownership of a business’ online…
Seven in 10 Adult Internet Users Have Watched or Downloaded Video Online
According to the Pew Internet & American Life Project, 69 percent of adult Internet users have watched or downloaded video online. That represents 52…
Google’s Invite Media Buy Could Change the Paid Search Landscape
Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page…
Is Retargeting Ready to go Mainstream? (Part 2)
The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting.
Marin Software Raises $11.2 Mln To Boost Development
Paid search management company Marin Software said it raised $11.2 million in Series D financing through its capital investors — Amicus Capital, Benchmark Capital,…
Online Video Is Really The Next Big Thing [Study]
With the much publicized launch of Google TV, all eyes are now on internet TV growth and how it will impact both areas, i.e.…
Need For Speed: Give Your Web Pages a Nitro Boost
Fat, bloated pages make no one happy. Not your users, and definitely not Google. Review these four areas to improve your page loading speed.
U.S. April Mobile Searches Get 90% Boost Via Apps, 50% Via Browsers; Social Networking Still Biggest
While social networking gained the most penetration in U.S. mobile market use in April, searches also recorded hefty increases, both via apps and browsers,…
Step To the Tune of Your Audience — Deep Demographic Profiling
How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to Facebook paid…
Tips on Developing a Great Viral Marketing Idea
A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral.
Search & Social Media in the Dutch Elections, Part 1: Twitter
Do Dutch politicians understand Twitter, and are they using it to interact and connect with voters? Part one of a series observing how the…
Decorate Your Google Search Page
Today, Google announced a personalization feature that lets users add a background image to the Google.com search page. Users can upload pictures from their…
SEO Tool Review: Wordtracker Back Majestic To Create Link Building Magic
Link Building has changed in recent years. Buying links is out. Content marketing is in. It’s about reaching out and building solid relationships across…
WordTracker Partners With Majestic SEO To Create Link Building Intelligence Tool
Who doesn’t need or want good SEO? The good news is that now Wordtracker goes beyond keyword identification to provide link building management services…
World Cup 2010 Sets UK Searches Abuzz
In nine days exactly, the World Cup kicks off in South Africa and already, the event is starting to shape the UK search landscape.…
Advertisers’ Budget Splurge On “Lost” Finale Well Worth Their Money – And Yours
They knew it would be big. Advertisers have invested massive sums to get hot spots during ABC’s finale of Lost on May 23rd and…
2010 FIFA World Cup Commercials and YouTube Video Ads
The 2006 FIFA World Cup final between Italy and France was watched by a global cumulative audience of 715.1 million viewers. So, it’s now…
How Is Your SEO Strategy Really Performing?
Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Thinking Beyond a Monolingual Audience
If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers…
Who Does Your SEO Team Speak to?
Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns.