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Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out…
Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact…
Why Social Media Listening is Important for Brands
Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales?…
Is Online Privacy a Pipe Dream?
Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not…
Branded Videos Shared More Than 500,000 Times Every 24 Hours
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in…
Egobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death.…
How to Navigate the Google Analytics Location Report
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics…
Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and…
3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively
Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling…