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Anchor Intelligence Scores High In Traffic Generation And Overall Performance
Watch that space. Anchor Intelligence, the provider of traffic quality solutions, is a gem to keep an eye on in the future. Smiling LookSmart…
BlogWire Launches Beta Of HealthyBlogging.net Community and Services
BlogWire has launched the public beta version of HealthyBlogging.net. Yes, obviously, the new community is designed to help the PR and marketers industries promote…
comScore’s Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?
Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart Control. Here’s why. How it works Smart Control…
Measuring ROI in Social Media
The best presentation at last week’s Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of…
How to Move an AdWords Campaign Without Breaking it
If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts,…
Search Around the World: South Korea
South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their…
Saying Goodbye to Search Engines
Is now the time for search engines to radically reinvent themselves? Consider these factors.
3m Launches Heat Mapping Tool To Improve Page Attention
Heat mapping tools and web page interactive overlays have been popular topics for the past few years and have proven handy in improving conversion…
How Much is a Google Top Spot Worth?
e top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more…
Twitter Closes API Doors To Third-Party Ads
A month after releasing its promoted Tweets service, Twitter announced through its official blog that it is now blocking third-party advertisers from using its…
Yahoo Targets Emerging Markets With Nokia And Koprol Deals
Don’t get fooled by the recent reports about Yahoo and Nokia joining hands on maps, mail and chat services. Yes, they are both ageing…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting.
Beginner’s Guide to Multi-Source Attribution Modeling
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.
How is Google AdSense Revenue Share Calculated?
The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via…
Facebook’s Zuckerberg Responds To Mounting Pressure Over Privacy Issues
The privacy issue ghost haunting online companies is once more back to the forefront of the news today as Facebook CEO Mark Zuckerberg acknowledged…
What History Tells us About Facebook’s Potential as a Search Engine, Part 2
The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we…
Breaking the Single Keyword Obsession in SEO Campaigns
Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired,…
The Future of Search: A One-Act Play in Three Acts (Act Two)
Consumer/user privacy concerns are no joke, as Google and Facebook well know. Your "don't be evil" policies are only as good as your data…
11 Hottest Search Marketing Expert Strategies Recap, This Week (May 17th)
It’s a Saturday and it’s probably a sunny spring day outside. Unless you are in Australia… oh no, wait, scratch that… no change there…
Google Search Over Secure Socket Layer
We just went back to play Pacman and were shocked to find it wasn’t there. And then we spotted a little padlock and our…