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Video

Instagram Video, Photo Embeds Let You Share Content Across the Web

Instagram has announced a new way for users to share their content with the ability to embed both photos and videos across the web.…

By Jessica Lee · 15 Jul 2013

Local

6 Big Mistakes Companies Make in SoLoMo Marketing Efforts

Change is a constant, but you can stay on the right path by making sure you include contact information on your site, claim your…

By Liana Li Evans · 12 Jul 2013

PPC

From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading…

By Jason Tabeling · 12 Jul 2013

Development

Free WordPress Plugins: Respect the Author

While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their…

By Alex Moss · 12 Jul 2013

SEO

2013 Search Ranking Factors Survey Results From Moz

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the…

By Jennifer Slegg · 11 Jul 2013

SEO

Matt Cutts: Short Website Downtime Won’t Hurt Your Search Rankings

Google's Distinguished Engineer says that if your website is down just for a day, such as your host being down or a server transfer,…

By Jennifer Slegg · 11 Jul 2013

Events

SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our…

By Victoria Edwards · 11 Jul 2013

PPC

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's…

By Lisa Raehsler · 11 Jul 2013

Social

What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100…

By Kevin Gibbons · 11 Jul 2013

Content

Matt Cutts on Links & How to Succeed With Content Marketing

In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center.…

By Jessica Lee · 11 Jul 2013