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Impact of Legal U.S. Online Gambling on Search and the Web
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content…
Facebook Questions Challenging Search Engines And LBS
Facebook Questions beta is the social site’s most recent feature launch. It allows users to crowdsource their own questions by submitting them to all…
Karen Wickre To Share Secrets about Blogging @ Google
Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT /…
Don’t Let Your Web Site Design Become a Nightmare
Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea.
Hiring an In-House Link Marketer? 2 Essential Skills for the Job
When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your…
Elixir Interactive Online Reputation Management Case Study
Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation…
Old Spice Commercial Increases Sales 107 Percent
If you haven’t seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, “Should your man smell like an Old Spice…
comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men
According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a…
Econsultancy Finds Companies Are Increasing Investment in Site Search to Drive Sales
According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience for website…
7 Golden Rules for Paid Search Copy
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
News Picks: Ask.com, historious, Disney & Playdom, @Earlybird & Jet Blue… and more
An overview of some of today’s ad/tech news. Search & Social Ask.com is both going back to its original Q&A format as well as…
Defining Search Engine Optimization in 2010
Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who…
Localizing Websites: Why it Pays to Target Countries and Not Languages
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.
Yahoo Japan Picks Google Search Over Bing
Yahoo Japan — an independent entity from Yahoo — has decided to forgo the Bing transition and will be using Google search results, Reuters…
SES Chicago 2010 – Speaking Submissions Now Being Accepted
The SES Program Team is now accepting speaking proposals for SES Chicago. Please remember to fill the form out completely, including a description of…
United States Copyright Office Declares YouTube Remixes Are Legal
Most reporters are focused on the United States Copyright Office declaration that it is it legal to unlock or ‘jailbreak’ a mobile device from…
Google’s Search-Related Music Store Slated For Holiday Season [Report]
The rumor is growing fast. Now the New York Post has it that Google could launch its search-related music store as early as this…
Playing Brand DE-FENSE With Search Reputation Management
Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.
Ad Industry To Facelift Reputation With Institute For Advertising Ethics
The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had…
12 Ways Your SEO Mileage May Vary
If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.