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NBCU Sets Up “UAP” In-House Ad Network
NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated…
AOL Launches Political Ad Platform, Seeks Top Music Ops Hire
When AOL is in the news, it means business… CEO Tim Armstrong said advertising would be AOL’s primary source of revenues in his turnaround…
AOL Keeping Google (And Bing) On Its Toes For Search Deal Pick
AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire…
Bada Bing, Bada Hoo at SES San Francisco
Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in charge of a two-year…
Back to SEM Basics
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course.
Why I Returned the Apple iPad Tablet to Rutgers University
This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a…
Social Media Doesn’t Stop New York Governor from Signing Bill
According to Glenn Blain of The New York Daily News, Governor David Paterson of New York has signed into law a measure giving New…
Three’s Company, 30’s a Crowd at SES San Francisco and Connected Marketing Week
If you scour the rates and registration details for SES San Francisco, you’ll find something that I haven’t seen before. There’s group pricing for…
Will New York Governor David Paterson Protect Vacation Rentals?
On Wednesday, I asked, ” Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?” We’re still waiting to…
Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
Foursquare Wants To Pair With Google, Yahoo, Bing And Other Search Players
Foursquare, the location-based social media site, is aware of the value of its data for searches and has started talking to “a lot of…
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your…
Google Moving Forth And Making Good Amid Slew Of Legal Issues
A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other potential lawsuits…
Google Entangled In 38-State Wi-Fi Snoop Probe
Google is now facing probes by a total of 38 States in the U.S., including the District of Columbia, over its StreetView Wi-Fi data…
Yahoo Getting Bigger Bite Of Rising U.S. SMB Ad Spending [WebVisible]
Search advertising spend is on the rise for small- and medium-sized businesses. In fact, that would be the understatement of the year: SMB ad…
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond.
Understanding Yahoo, Microsoft Search Alliance Changes
Yahoo and Microsoft announced more details of the coming integration of their two search engines and it appears from various reports out there that…
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well, a new…
Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?
I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one late last…