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PPC

PPC Roundup: 3 New Features Every PPC Manager Should Try Now

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."

By Melissa Mackey · 02 Sep 2010

Industry

How Small Businesses Can Improve Their Relations With Customers Through Social Media

Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about…

By Gadi Shamia · 02 Sep 2010

SEO

Social Sharing Architecture on Ping, Apple’s Music Social Network

Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music…

By Jonathan Allen · 01 Sep 2010

Analytics

Experian Hitwise Has Launched Two Major Search Products

At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can…

By Greg Jarboe · 01 Sep 2010

PPC

43 Paid Search Marketing Tools (And When To Use Them)

Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important,…

By Alex Cohen · 01 Sep 2010

SEO

6 Metrics You Need to Manage Link Building

You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.

By Jeremy Bencken · 01 Sep 2010

SEO

Gmail Priority Inbox: Google Applies Algorithm to Email

Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your…

By Jonathan Allen · 31 Aug 2010

SEO

Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!

Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to…

By Jonathan Allen · 31 Aug 2010

Industry

Ad Networks and Exchanges Commit to Self-Certification by the IAB

One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,”…

By Greg Jarboe · 31 Aug 2010

SEO

How Do You Find High-quality SEO Services?

A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of…

By Adam Audette · 31 Aug 2010

SEO

Re-Thinking Relevance in Link Building

What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it,…

By Jennifer Van Iderstyne · 31 Aug 2010

SEO

Googlebeat: Search Trend Based News Channel on Youtube

Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google…

By Jonathan Allen · 30 Aug 2010

SEO

Bing for Mobile App On Android

Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android devices pre-loaded with the Bing…

By Jonathan Allen · 30 Aug 2010

SEO

SEO, Meet Server. Server, Meet SEO.

Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.

By John Greer · 30 Aug 2010

Industry

Yahoo’s Split Personality: Let’s Help Them Out

Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been…

By Bas Van Den Beld · 30 Aug 2010

Industry

Brent Payne of Tribune Shares Some Social Media Link Building Tips

Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during…

By Greg Jarboe · 27 Aug 2010

Industry

Online Marketing Fundamentals For New Professionals, Part 2

A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and…

By Marty Weintraub · 27 Aug 2010

Analytics

Become A Success Tracker: Advanced Conversion Analytics

Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking.

By Frank Watson · 27 Aug 2010

Industry

Research into Search and Branding: A Recap

If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand…

By Duncan Parry · 27 Aug 2010

SEO

Call Phones From Gmail

Google Voice launched a ‘call phones’ feature this month that works within your Gmail account. Not much to say about it, except that it…

By Jonathan Allen · 26 Aug 2010