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PPC Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
How Small Businesses Can Improve Their Relations With Customers Through Social Media
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about…
Social Sharing Architecture on Ping, Apple’s Music Social Network
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music…
Experian Hitwise Has Launched Two Major Search Products
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can…
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important,…
6 Metrics You Need to Manage Link Building
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Gmail Priority Inbox: Google Applies Algorithm to Email
Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your…
Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to…
Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,”…
How Do You Find High-quality SEO Services?
A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of…
Re-Thinking Relevance in Link Building
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it,…
Googlebeat: Search Trend Based News Channel on Youtube
Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google…
Bing for Mobile App On Android
Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android devices pre-loaded with the Bing…
SEO, Meet Server. Server, Meet SEO.
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Yahoo’s Split Personality: Let’s Help Them Out
Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been…
Brent Payne of Tribune Shares Some Social Media Link Building Tips
Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during…
Online Marketing Fundamentals For New Professionals, Part 2
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and…
Become A Success Tracker: Advanced Conversion Analytics
Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking.
Research into Search and Branding: A Recap
If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand…
Call Phones From Gmail
Google Voice launched a ‘call phones’ feature this month that works within your Gmail account. Not much to say about it, except that it…