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Google to Pay $8.5 Million to Settle Search Query Privacy Case
Google agreed to give $8.5 million to a handful of nonprofits as well as revise the language within its privacy policy in order to…
Does Duplicate Content From Terms & Conditions Affect Google Rankings?
Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other required legalese…
GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on…
The 10 Days of Google Panda
Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and…
4 SEO Tips for Launching a New Website and New Brand
Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about…
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are…
Google Accounts for Nearly 25% of All U.S. Internet Traffic
Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new…
How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable…
PPC in 10 Minutes Per Day
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked…
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any…