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Online Marketing Fundamentals For New Professionals, Part 1
SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session.…
Designing the Website of Your Dreams
You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users will love.
SES Chicago 2010 is Being Held in October!?!
Now, I’ve known for months that SES Chicago 2010 was being moved from it’s traditional slot in December to October this year, but I…
Why Google is Never the ‘Only Customer’
Four reasons why it's so important to write for people -- not just Googlebots.
SEO for Global Websites: Targeting the Right Search Engine for Your Market
Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.
Yahoo! Organic Results Switch To Bing
Shashi Seth, Senior Vice President of Yahoo! Search Products announced today that Bing now officially powers Yahoo’s organic search results in USA and Canada,…
Yahoo Partners With TIM Brasil, Brazil’s 3rd Largest Mobile Operator
Yahoo announced today on the Y! Mobile Blog that they have partnered with TIM Brasil, and displaced Google, to provide the search facility to…
Don’t be Afraid of URL Links
Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality…
Why You Shouldn’t Optimize Only for the Long Tail
Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the…
Connect With Almost Every Attendee At SES San Francisco #SESSF Via Twitter
Wow, SES San Francisco was awesome wasn’t it? Over 6,000 people registered to hear about the latest skills and insights into search marketing. Attended?…
SES Hong Kong to Feature Keynote by Avinash Kaushik
SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong. SES Hong…
Social Search Optimization
Social objects are the new low-hanging fruit of search engine optimization. Apply some of the same SEO strategies you've used on traditional web pages…
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
SEO vs PPC? SpyFu Recon Soon To Deliver Serious SEO Edge
As expected, marketers’ eternal riddle on SEO vs PPC did not fail to generate interest at SES San Francisco last week, as Imelda Khoo…
Top Search Providers for July 2010
New comScore methodology reduces search market share for Microsoft and Yahoo.
Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding,…
Google AdWords Enhanced CPC vs. Conversion Optimizer
Who should use which feature and why? Early reactions on which tool is better for search marketers.
SES San Francisco: Thursday Coverage
San Jose Mercury: When You Google, Think Ben Gomes Marketing Pilgrim: Moms Want More Mobile Coupons SEO Consultant India: SES San Francisco Day 3…
Augmented Reality (AR): A New World Order – SES San Francisco
I’m afraid this will be my last blog entry at SES San Francisco, but it’s been a blast. I don’t know how you’re feeling…
Managing Your Google Reputation – SES San Francisco
We are almost at the finish line, but there are still a few more sessions to go so hang in there with me. Next…