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Social

Bridging the Gap Between Social Media and PR

As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can…

By Lisa Barone · 31 Jul 2013

Local

Google Relaunches the Zagat Experience on the Web and for Mobile

Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the…

By Jessica Lee · 30 Jul 2013

SEO

The Ultimate Platform Migration and Redirection Plan for SEO

If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration…

By Guillaume Bouchard · 30 Jul 2013

Analytics

How to Measure SEO Success

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance…

By Jay Taylor · 30 Jul 2013

PPC

PPC Defense: Don’t Let These 7 Factors Damage Your Performance

Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive…

By Joseph Kerschbaum · 30 Jul 2013

Industry

Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost upon such…

By Dave Neal · 30 Jul 2013

Social

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook…

By Jennifer Slegg · 29 Jul 2013

PPC

Google Updates How AdWords Quality Score is Reported

Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based…

By Jennifer Slegg · 29 Jul 2013

Industry

Yandex Co-Founder Ilya Segalovich Dies

Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday after being removed from life support on Saturday. He had been in…

By Jennifer Slegg · 29 Jul 2013

SEO

Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide

Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency,…

By Purna Virji · 29 Jul 2013