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How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of…
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you're a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases,…
Facebook Hashtags: Why It’s Too Early to Declare Failure
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but that hashtags…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content…
Visual PR Secrets: Content Power Tips and Social Publishing Trends
Today's content is more visual, social and sophisticated. As brands compete to lure in new customers with the right pictures, it's time to rethink…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow these steps…
YouTube Dedicates a Week to Geek Culture
YouTube Geek Week will take place August 4-10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek &…
Facebook’s Mobile Surge: Ad Revenues Double
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for…
LinkedIn Attracts Brands to Homepage With Sponsored Updates
Sponsored Updates are a new ad unit available to marketers and brand managers that run company pages on LinkedIn. Users will see the ads…