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How Monitoring Tools Aid in Link Building
Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and…
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape
This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive…
Google Bouncing Balls Did Spell Hidden Message
Yesterday’s curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the…
Google Quietly Updates Keyword Tool Accuracy
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term.
The Daily Con Job: Rogue Spiders in the Wild
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are…
Search and Social Media Event, SES Chicago, Scheduled for October 18-22, 2010
Best Selling Analytics Author Avinash Kaushik, Celebrity CMO Jeffrey Hayzlett and Google Senior Developer Programs Engineer Maile Ohye to Present Keynotes New York, NY,…
SEO Blitz: Are You Ready for Some Football!
How we redesigned and optimized a sports website's team and player pages to gain better coverage in the SERPs.
5 Ways to Create an Online Buzz
Top tips for building an online buzz when you've launched something new and want to boost sales.
How to Find the Best Internal Site Pages Based on PageRank and Backlinks
With this simple process, and two free tools, you can find the best pages on a website to get great links.
Social Media Marketing is a PR Function
The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers.…
Search Trends: Digg vs. Reddit
Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers.
Facebook Incorporates Liked Web Content Into Search Results
A little over a month ago, we reported this story ” Facebook In Early Stage Search Engine Tests?” and detailed some of the changes…
Yedda Is Now AOL Answers
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site…
AP Stops Fighting Bloggers, Plans To Credit Them As News Source
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and…
Anti Retargeting Campaign Strikes At Google In Times Square
Seems the privacy advocates see Google as ‘evil’. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that…
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why.
Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"?
Small Business and Search: Where’s the Return? (Part 2)
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC…
YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear
If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their…
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile…