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Google Analytics Gives Advertisers Bid Adjustments Report
Google Analytics now shows bid adjustment reporting, enabling advertisers who have linked their AdWords and Analytics accounts to run and analyze performance reports for…
Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity
Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks…
Rosalind Franklin and Photo 51 Honored in Google Doodle
Today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51…
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It's no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study examines to…
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user…
Limited Edition Link Building Strategy
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative to sell,…
Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer
Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise…
How Does Google Treat Hidden Text That’s Only Temporarily Hidden?
Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on…
Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]
Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus would be…