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10 Google Analytics Custom Events That Track the Untrackable
Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10…
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press…
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have…
Facebook Graph Search Now Available to All U.S. English Users
Facebook announced Graph Search in January and now it's available to all users with settings set to U.S. English. Facebook is also starting to…
Google Searches Show ’90s Fashion is Back in Style
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are…
Google Webmaster Tools Search Query Data is Accurate (and Valuable)
There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends…
From Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned…
Big Bing Ads 2013 Recap
Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new…
Android Device Manager Finds Your Lost or Stolen Smartphone
The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely…
7 Video Marketing Core Best Practices for Brand Marketers
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key…