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How and When to Use 301 Redirects vs. Canonical
This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect…
3 Ways to Find Great Link Building Opportunities in Boring Industries
Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be…
The 5 Stages of Google Update Grief
Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial,…
The United States of Google: Mapping Google Usage by State
A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job…
Social Ratings, Reviews, and the Power of Groupthink [Study]
The concept of “groupthink” is alive and well in social situations and rating sites online, according to the findings in a new study, which…
Matt Cutts Advises When to nofollow Widgets, Infographics
If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things…
3 Places to Source Data Beyond Google Analytics
Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are…
Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it,…
Got 99 Problems? Missed Paid Search Opportunities Shouldn’t Be One
What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search…
Google’s Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote
Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out?…