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Yahoo’s Shashi Seth Calls comScore Data Misleading, Blames Google Instant
In a blog post yesterday, Shashi Seth, Sr. VP, Yahoo Search & Marketplaces called the latest comScore results, which showed Google’s search market share…
Top Tips for Search Engine Marketing in Germany, Part 2
Four more SEM/SEO tips to help your efforts in the difficult German market.
Bing Adds Facebook Likes to New Personalized Search Results
Calling it the unfolding of a new era of social search, Bing today revealed big changes to their search results. Bing and Facebook are…
Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports
U.S. Internet advertisers spent $12.1 billion in the first half of this year — a new half-year record, and the highest second-quarter revenue on…
comScore: Google Grows; Yahoo Falls; Bing Steady in September
comScore’s September U.S. search market share numbers are out. Google, which has dropped share or remained steady pretty much for the last year, made…
Google Bombs Away! Liberals Eager to Damage GOP in the SERPs
With the November mid-term elections just a few weeks away in the U.S., one website is urging its readers to manipulate Google’s organic search…
U.S. Senior Marketers Focus On Converting Customers via Social Media in Q3 2010
The Pearlfinders U.S. Index tracks topics from over 4,000 conversations with senior marketing executives in the US per year, aggregating their opinion by trend…
UK Senior Marketers Focus On Mobile SEO Over Social Media in Q3 2010
The Pearlfinders UK Index, tracks interview topics from over 5,000 conversations with marketing decision makers in the U.K. said that in Q3 2010, one…
SES Chicago to Feature Panels and Sessions Emphasizing Chicago Area Economy and Politics
Chicago Metropolitan Area Retail and Manufacturing to Be Focus of Region-specific Panels at October Conference Chicago, IL (PRWEB) October 12, 2010 — SES Chicago…
Using Conversion Funnels to Improve Your Conversion Rate
How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
Google’s Marissa Mayer Takes Over Location, Local Services
Marissa Mayer, Google’s vice president of search products, is leaving behind search. She’ll take on a new role within the company, as Google pushes…
Will It Blend? – Old Spice
Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube. Marketers will…
YouTube Still Top Online Video Site, but Battle for #2 Gets Intense
The comScore Video Metrix service today reported that 175 million U.S. Internet users watched online video content in September for an average of 14.4…
Paid Search Reports: Google Profits at Bing/Yahoo’s Expense
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and…
“Ridiculously Easy” Link Building with New Ontolo Tool: A Q&A with Garrett French
Ontolo launches V2 of its Link Building Toolset today, making it “ridiculously easy” for SEOs to find and evaluate backlink prospects. SEW expert Garrett…
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools
Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's…
3 adCenter Optimization Tips
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to…
Testing Is a Waste of Time
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.
If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million?
The YouTube Blog has two guest bloggers today: Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. According to them,…
Yahoo News: Bartz Fears Facebook; Groupon Rumor; BOSS Paid Service
Lately, you need a chart to keep track of the talent Yahoo has lost under Carol Bartz’s watch. Luckily, paidContent provides just that. It…