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Link Building: 3 Strategies for Link Requests
Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting…
Some Microsoft adCenter Accounts Reporting Problems
Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with the Microsoft adCenter system and learning…
Google Street View Live & Slightly Blurry in Germany
Google Street View has debuted in Oberstaufen, Germany — blurs and all. Taking a quick virtual tour of the city reveals only a few…
After the Transition: How to Get the Most Out of Bing/Yahoo
The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as…
New in Google Search Results: Stores and Types
Google began highlighting brand names related to search queries in May. Now they have added links to stores and types in their related searches…
Less Than Obvious Tips From SES Chicago
Here's some great advice from SES Chicago on topics including news optimization, retargeting, page speed, and much more.
MSN adCenter vs. Google AdWords – Comparison Chart
If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
The Empire Grows: Google’s Q3 Filing Reveals Aquisition Prices
According to Google’s Q3 filing with the SEC, the search giant bought social application maker Slide for $179 milion in cash. Previous estimates had…
Google Unveils Helpful Voting Tools
If you live in the U.S. you’re undoubtedly aware that tomorrow, November 2nd is midterm elections day. In order to help you get out…
Google Loses Maps Founder, AdMob CEO
Google lost Google Maps Co-Founder Lars Rasmussen and AdMob CEO Omar Hamoui on Friday. Lars Rasmussen Rasmussen, who also worked on the soon-to-be defunct…
The Importance of Localized Content – Local SEO Takes Center Stage
How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users…
Secrets to Paid Search Success Revealed, Part 2
Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and broad match.
‘The T-Mobile Welcome Back’ is Great Sequel to ‘The T-Mobile Dance’
In February of this year, I taught a YouTube and Video Marketing Workshop at SES London 2010. Seated in the back were a couple…
YouTube will Move Right Along as Though Nothing had Happened
On Friday, YouTube co-founder Chad Hurley stepped down as the company’s CEO. What impact will this have on YouTube and video marketing? Frankly, it…
Human-flesh Search Engines Unearth Dark Side of Online Community
Trick or treat? When the wisdom of crowds takes matters into their own hands.
Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?
How Display Names Crossed the Line Real Life/Second Life Barrier
Search Week in Review for Oct. 30, 2010
Here’s a roundup of this week’s columns and news stories for the week of Oct. 25 to 29, as reported by Search Engine Watch,…
50+ Hottest Halloween Costumes of 2010: Snooki, Lady Gaga & More
Halloween is tomorrow, meaning searches for costume ideas on Google and Yahoo are hot this week (and have been growing since late August). Their…
Yandex Adding Facebook Updates to Search Index
Russia’s top search engine Yandex will begin integrating Facebook data into its index, the companies announced yesterday. In an effort to boost indexing, Facebook…