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The Causal Nexus of SEO
Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be…
How to Turn Data & Creativity Into Great Content in 3 Steps
Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine…
Broken Link Building: Why Suggesting Your Own Content Isn’t a Smart Strategy
The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy…
Validity of Bing It On Challenge Results Put Bing on Defense
According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity…
Keywords, and #Hashtags, and Hummingbird! Oh My!
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners…
3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search
Don't believe the media hype. Google Glass isn't likely to be adopted by mainstream consumers. However, there are some important takeaways about the future…
Why Users Delete Your Mobile App
Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are…
Google Adds Local Availability, Local Storefront for Product Listing Ads
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These…
Yelp Launches New CPC Advertising Program
Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC…
BrightEdge Shifts Marketers from Keyword to Page Performance
For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that,…