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Stop Making the 6 Biggest SEO Mistakes
Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.
15 Ways To Avoid Wasting Money In International Rollouts
Looking to expand your business overseas? Make your life easier and save money with these top tips.
Google Product Listing Ads vs. Text Ads
The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
How to Upload YouTube Videos Using Drag and Drop
For those using the latest version of Google Chrome or Firefox, YouTube just made it easier to upload videos with a simple drag and…
AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists
The domain portion of your display URL for all ads appearing on Google’s search results pages will begin appearing in all lowercase letters within…
Is Link Relevance as Effective as Anchor Text?
Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which…
77% of Americans Oppose Government Regulation of Search Engines [Survey]
A majority of Americans oppose government regulation of search results on Google, Bing, and Yahoo, according to a new Rasmussen national telephone survey. Seventy-seven…
10 Tips for Top Business Blogging
Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
How Consumer Latency Affects Your Search Campaigns
When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn how to…
Larry Page Buys $45 Million Superyacht
Google co-founder Larry Page bought himself a luxury yacht last month, for a reported €35 million ($45 million). Page bought the swank yacht called…
Google Goggles Now Solves Sudoku For You
Google today released a new “faster and smarter” version of image search app Google Goggles for Android. In addition to boasting better barcode/QR scanning…
Quit Obsessing On Anchor Text Already
Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web.…
Ham Wars: How Search Impacts Your Dinner Table
Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down the purchase…
6 Ways to Sculpt Your Site’s Link Equity
Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank…
Search Week in Review for January 8, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 2 to 8, as reported by Search Engine Watch,…
YouTube Looks Back at the Best Video Ads of 2010
Today, the YouTube Blog took an informal poll of its own team and industry reporters — including Zach Rodgers of ClickZ — to find…
2011: The Year of Social SERPs, Bing Instant & Social Search
Here are six predictions expected to unfold from key players in search and social media this year.
Campaign Overload: How Search Marketers Can Overcome Fragmentation
More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
B2B Search Engine Marketing: Goals for 2011
New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.
Facial Expressions As Part of Search Rankings? Kinect Could Do It
During the Microsoft keynote Wednesday at the Consumer Electronics Show in Las Vegas, CEO Steve Balmer noted “everyone who is enjoying Kinect knows that…