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SEO

Stop Making the 6 Biggest SEO Mistakes

Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.

By Simon Heseltine · 12 Jan 2011

Industry

15 Ways To Avoid Wasting Money In International Rollouts

Looking to expand your business overseas? Make your life easier and save money with these top tips.

By Andy Atkins Kruger · 12 Jan 2011

PPC

Google Product Listing Ads vs. Text Ads

The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.

By Greg Habermann · 12 Jan 2011

Video

How to Upload YouTube Videos Using Drag and Drop

For those using the latest version of Google Chrome or Firefox, YouTube just made it easier to upload videos with a simple drag and…

By Danny Goodwin · 11 Jan 2011

Industry

AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists

The domain portion of your display URL for all ads appearing on Google’s search results pages will begin appearing in all lowercase letters within…

By Danny Goodwin · 11 Jan 2011

SEO

Is Link Relevance as Effective as Anchor Text?

Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which…

By Kristi Hines · 11 Jan 2011

Analytics

77% of Americans Oppose Government Regulation of Search Engines [Survey]

A majority of Americans oppose government regulation of search results on Google, Bing, and Yahoo, according to a new Rasmussen national telephone survey. Seventy-seven…

By Danny Goodwin · 11 Jan 2011

Industry

10 Tips for Top Business Blogging

Is your business blog ready to work in 2011? Read on for some top tips for blogging success.

By Kevin Gibbons · 11 Jan 2011

PPC

How Consumer Latency Affects Your Search Campaigns

When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn how to…

By Jason Tabeling · 11 Jan 2011

SEO

Larry Page Buys $45 Million Superyacht

Google co-founder Larry Page bought himself a luxury yacht last month, for a reported €35 million ($45 million). Page bought the swank yacht called…

By Danny Goodwin · 10 Jan 2011

Mobile

Google Goggles Now Solves Sudoku For You

Google today released a new “faster and smarter” version of image search app Google Goggles for Android. In addition to boasting better barcode/QR scanning…

By Danny Goodwin · 10 Jan 2011

SEO

Quit Obsessing On Anchor Text Already

Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web.…

By Adam Audette · 10 Jan 2011

Industry

Ham Wars: How Search Impacts Your Dinner Table

Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down the purchase…

By Eli Goodman · 10 Jan 2011

SEO

6 Ways to Sculpt Your Site’s Link Equity

Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank…

By Eric Enge · 09 Jan 2011

Industry

Search Week in Review for January 8, 2011

Here’s a recap of this week’s columns and news stories for the week of Jan. 2 to 8, as reported by Search Engine Watch,…

By Danny Goodwin · 08 Jan 2011

Video

YouTube Looks Back at the Best Video Ads of 2010

Today, the YouTube Blog took an informal poll of its own team and industry reporters — including Zach Rodgers of ClickZ — to find…

By Greg Jarboe · 07 Jan 2011

Industry

2011: The Year of Social SERPs, Bing Instant & Social Search

Here are six predictions expected to unfold from key players in search and social media this year.

By Brian Goffman · 07 Jan 2011

Analytics

Campaign Overload: How Search Marketers Can Overcome Fragmentation

More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.

By Matt Lawson · 07 Jan 2011

PPC

B2B Search Engine Marketing: Goals for 2011

New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.

By Derek Edmond · 07 Jan 2011

SEO

Facial Expressions As Part of Search Rankings? Kinect Could Do It

During the Microsoft keynote Wednesday at the Consumer Electronics Show in Las Vegas, CEO Steve Balmer noted “everyone who is enjoying Kinect knows that…

By Frank Watson · 06 Jan 2011