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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here's what we actually know--and what…
Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek's elevator pitch: "Independent and unbiased search results with no user tracking." Deep dive into how they stack up as an alternative search engine.
Why mobile first design is the only 2019 strategy that will work
Around 94% of people judge websites on the basis of responsive web design. Here's why and how a mobile first design should be your…
Eight shortcuts to find long tail keywords (and how to use them)
It's tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large -- albeit more distributed…
Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant…
Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience…
YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what's happened and how the…
How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google…
How important are featured snippets and how can you get them?
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their…
Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up with these…
Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might…
What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from…
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here's what you need to know about maximizing paid search for Prime Pantry.
Four tools to better structure your article for SEO and usability
Writing good content isn't enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet…
Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and…
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this…
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech, and much…