OpenAI announced on August 18th that it will expand ads to 31 European countries. The countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria, among others.
How will advertisers get access to the ads?
Advertisers can get access through:
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OpenAI’s Ads Solutions team
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Agency partners
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Technology partners
Self-service access will also become available later through Ads Manager.
Who will see these ads?
OpenAI said that only Free and Go plan users will see ads. Plus, Pro, and Enterprise subscriptions will remain ad-free.
According to OpenAI, the purpose of introducing ads is to support free and low-cost access to ChatGPT.
Where are ChatGPT ads intended to appear?
OpenAI listed several use cases where ads are meant to show up, including:
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Planning a trip
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Choosing software for a business
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Shopping for home furnishings
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Understanding a concept
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Starting a new hobby
This expansion marks a significant step for OpenAI’s advertising push, moving beyond a smaller initial rollout into a much larger set of European markets. Keeping ads limited to Free and Go tiers also suggests OpenAI is positioning ads as a way to subsidize free access, while paid subscribers continue to get an ad-free experience.
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