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How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you…
Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach…
Using Python to recover SEO site traffic (Part one)
A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python,…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for…
17 top plugins and extensions for SEO
(According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their top 17…
Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on…
The state (or statelessness) of technical SEO in 2019
What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind, based on a presentation by Mike…
7 social media monitoring tools to check out in 2019
New year, new chance to check out cool new toys. Here's a roundup of seven social media monitoring tools that could revamp your 2019…
YouTube Optimization: Complete Guide
YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.
Five growth hack ideas for SEO
Five things you can do for free to boost organic search results. Tip #4: How just one word in a title can cause a…
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search…
YouTube SEO: Optimizing your channel in 5 steps
YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization.
Why SEO and front-end developers are the perfect search marketing team
Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the…
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today…
Four ways to use webinar marketing for reputation management
Webinar marketing has grown in popularity for loads of reasons. One way it's quite useful is for reputation management. Here are four tips for…
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for…
8 free technical SEO tools you probably haven’t heard of
You're on a quest to improve the technical state of your site. Here are eight of the best free technical SEO tools that can…
Link building techniques that still work in 2019
Eight link building techniques to add to your repertoire this year. Link building a crucial part of the SEO ecosystem, here's how to get…
Tips to maximize ROI on paid social: Facebook + Instagram
As demand for ad impressions on social media increases, marketers need to take extra steps to optimize campaigns and maximize their ROI for paid…
How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to…