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ROI Marketing

How AMP technology can upgrade your email campaigns

AMP technology enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message.

By Zhanna Tarakanova · 22 Aug 2019

SEO

Over half of searches on Google yield zero clicks

Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.

By Jacqueline Dooley · 21 Aug 2019

Content

Six beloved content marketing tools recommended by the pros

New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.

By Joe Williams · 20 Aug 2019

Content

Where paywall content stands with SEO: A focus on user experience

Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.

By Marie Miguel · 19 Aug 2019

Development

Quick wins for Magento SEO

Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.

By Mark Chisholm · 16 Aug 2019

PPC

How to use PPC data to drive more SEO traffic

Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.

By Adelina Karpenkova · 15 Aug 2019

PPC

Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign budget optimization…

By Brian Bowman · 14 Aug 2019

Social

Boolean search for social media monitoring: What to track, how to track, and why

Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators…

By Aleh Barysevich · 13 Aug 2019

Analytics

Four tools your business needs for better metric reporting

Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.

By Manish Dudharejia · 12 Aug 2019

Development

Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

By Michael McManus · 09 Aug 2019

Mobile

Video marketing tips and tools to boost your traffic

For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and…

By Nat McNeely · 08 Aug 2019

Analytics

Five steps to deliver better technical SEO services to your clients

Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps…

By Tyler Tafelsky · 07 Aug 2019

Analytics

Five search reports for ecommerce you can pull now to prep for Q4

For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you…

By Lauren Crain · 06 Aug 2019

SEO

How to master LinkedIn’s algorithm to boost engagement

What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands using the…

By Tereza Litsa · 05 Aug 2019

PPC

Effective Amazon PPC Management: How to get the most of a limited budget

According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.

By Francis Ejiofor · 02 Aug 2019

SEO

A review of the payday loans algorithm in 2019

The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm in 2019.

By Daniel Tannenbaum | Sponsored · 01 Aug 2019

Analytics

Google + Amazon: Data on market share, trends, searches from Jumpshot

"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data on ecommerce…

By Kimberly Collins · 01 Aug 2019

SEO

The power of page speed: Practical tips and tools to speed up your site

Page speed is one of the most vital focus areas for customer experience today. Benefits, tools, and tips shared to improve your page speed…

By Mae-Lei King · 31 Jul 2019

PPC

Five ways to target ads on Google that don’t involve keywords

Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.

By Jacqueline Dooley · 30 Jul 2019

Industry

Two simple behavioral levers to improve your link building efforts

There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s behavior model.

By Alex Birkett · 29 Jul 2019