Yahoo is testing follow-up queries and blue hyperlinks within Yahoo Scout. We spotted these changes, though we can’t say for certain they’re new but since our last visit, neither follow-up questions nor blue hyperlinks were present.
Here is how it looks.
Suggesting follow-up queries is likely meant to keep users engaged longer within Yahoo’s results, while the blue hyperlinks could help improve CTR for the websites being linked.
We’ve seen in Google’s AI Mode, Google also uses blue hyperlinks and follow-up questions in a similar way.
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