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The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is…
Google Penguin Got You Down? Work on Customer Service
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments…
Yelp Lawsuit Seeks Wages for Yelpers
A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp…
In Memoriam: Ren Warmuz of Trellian
The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who…
Google Starts Indexing App Content
Developers now have the option to get their app content indexed, and that content to be opened up within the app on Android devices.…
Brands Expected to Respond Within an Hour on Twitter [Study]
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands…
Pinterest Adds Related Pins for Better Discovery
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new…
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges.…
Can RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on…
Long-Time Voice in the Industry Jill Whalen Says Goodbye to SEO
Jill Whalen, long-time voice in the SEO industry and former contributor to Search Engine Watch is saying goodbye to SEO. Find out more about…