Latest stories
27,511 articles, newest first.
The ‘New SEO’ is Plain Old Marketing
Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like…
Google Trends Updates Accommodate Misspellings and Different Meanings
Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where…
Google Webmaster Tools Now Finds Smartphone Crawl Errors
Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling…
Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting…
Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external…
2013 Search Year in Review with Bing, Yahoo & Ask.com
Curious about the most popular people, places and things in 2013? Bing, Yahoo and Ask reveal the most memorable through search queries that dominated…
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers…
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of…
Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and…
Google Search Results Now Include Apps for Android Users
Android users can now see apps in search results when searching on their mobile device. When the best answer to a query is an…