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YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty…
Conquering Content Marketing, Step 2: The Content (and Plot) Develops
Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what…
Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win…
Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a…
How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can…
How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for…
Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics…
Yahoo Updates Its Local Search Results
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking…
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch…