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Can Google Correlate Be Used as a PPC Tool?
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be…
Community Engagement & 43,000 Cookie Monsters
Several Search Engine Watch authors have broached the topic of community engagement, whether it’s on understanding your social consumer engagement scenario or on the…
Google Analytics Tutorial: Determining Social Media ROI
In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out and track…
SearchDay: Push the Button Edition – May 31, 2011
The launch of Twitter's follow button for publishers was eclipsed by the news today that Clearspring accidentally leaked the news to TechCrunch that the…
Google +1 Website Button To Launch Tomorrow
After a TechCrunch leak, it has been confirmed that Google +1 will launch tomorrow (June 1st). Webmasters will be readying themselves to add the…
Microsoft adCenter Improves Daily Budget
Earlier this year, Microsoft announced they would implement a new daily budget feature for their PPC program. That time for has now come. Tomorrow…
Mubarak Fined $33 Million For Turning Off Mobile, Web In Egypt
Overthrown Egypt President Hosini Mubarak fined millions by Egyptian administrative court for cutting off access to the internet and mobile communications during the protests…
A Few Simple Tricks to Getting Links on Autopilot
Three strategies you can implement that get links back to your website, such as having a great email signature, including your link on all…
Online Reputation: 5 Ways You’re Offending Online Customers
When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and…
What SEMs Can Learn From Google AdWords Tests & Changes
Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to users. What…
3 Key Metrics To Measure Social Media Success
Social media marketing budgets are on the rise, so marketers need their social campaigns to drive a measurable brand impact. However, there are no…
Winning Multinational eCommerce SEO Strategies
Ecommerce lives and dies on its conversion rate. Get the three key areas covered here right, and you'll be able to conquer those new…
US Senate Internet Copyright Legislation Deja Vu
Last year there was COICA, this year there is PROTECT IP - legislation in the US Senate wanting to control aspects of the internet…
Redefining Unique Content
If Google's Panda update is not designed to punish websites that publish duplicate content, then how is it affecting search results? Here's one assessment.
Unified Tracking: Making Sense of Display and Search Data
The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still…
What Price, Gold? Virtual Currency Can Mean Real Crime
The Guardian, reported that a labor camp in China is forcing prisoners to play World of Warcraft in order to "farm gold". SEW decided…
Is Twitter Getting More Social Or Just More Complicated?
Twitter has added new features such as the ability to see what tweets your followers are making as well as those made by people…
PayPal, EBay Sue Google for Trade Secret Theft
PayPal yesterday filed a lawsuit against Google and two former PayPal employees who now work at Google. PayPal alleges that Google and former PayPal employees…
Google Adds Flight Info to Search Results
Next time you use Google to search for a non-stop flight, a new feature in the search results will help you find a list…
How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five…