Latest stories
27,507 articles, newest first.
Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey…
News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search…
Combining Social & Content to Earn Visibility & Earn $$$
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the…
Pick Up on Current Events for Link Building
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare…
Digital Data Trends – Search, Social, & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends…
Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing…
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to…
Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid…
The Future of Link Building: 5 Important Messages
Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can…
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four…