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Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports
One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A new change…
Google Panda Update in Europe: Winners & Losers in Switzerland, Italy, Spain
With the early August release of the Panda algorithm update on a global scale we saw substantial changes in several European markets. The details…
Google News Content Now Crawled via Googlebot
Due to an infrastructure change, Google News is now using the Googlebot instead of a dedicated crawler to examine web content. While most elements…
Google AdWords Editor 9.5 Released
Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants greater control…
Google Wants to Get More Local Businesses Online
Google is extending its offerings for small, local businesses with the addition of city pages highlighting Google Places pages and Google Offers for San…
The Google+ Identity Service Project
How does Google justify its real name policy? Well, Google+ was built primarily as an identity service and will be used to help Google…
Google Losing War With Scraper Sites, Asks For Help
Got scraping issues? Google wants you to report scraper websites – those sites that exist for no other reason than to monetize copied content,…
5 Steps to Link Building with Widgets
Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way…
The Sun Never Sets on the Wide, Wide World of Online Video
Did you know China has more unique viewers of online video than the U.S.; Japan, Germany, Russia, France and Brazil have more unique viewers…
Google Makes All AdWords Phone Numbers Clickable for Mobile
When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will…
34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study]
Despite the Bing-Facebook alliance, Google sends Facebook the most traffic. More than a third of external referrals to Facebook pages come from search engines,…
Lawsuit Accuses comScore of Major Privacy Violations
A lawsuit accuses comScore of recording private consumer information (including social security numbers and payment data), manipulating computer security settings without authorization, and embedding…
Google Adds Voice Search to Google Maps
Google has added voice search to Google Maps for Chrome users, allowing users to ask for directions verbally and more find hard-to-spell locations. The…
Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life
Until Linden Lab starts actually managing their own (virtual) land and dealing with security issues in an effective manner, the problem of self-appointed, unvetted,…
Slide Kicked Out of Google’s Social Playground
Despite spending $179 million acquiring Slide a year ago, Google has decided to shut down the social apps startup. Slide founder Max Levchin is…
Tracking Hurricane Irene on Google, Bing, Mobile
As the potentially devastating Hurricane Irene bears down on the east coast of the United States, millions are turning to Google and its new…
Google+ Now Lets You Ignore or Block People
Has someone added you on Google+ but you have no clue who they are, or you really just don’t want to be associated with…
Are You Ready for Google +1 Button Sharing into Circles?
Users can now share into their Google+ Circles directly from the +1 button. Now marketers can create niche broadcast channels on the social network.…
How to Strategically Analyze Your Competition’s PPC Campaigns
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way to analyze…
How to Leverage Product Inventory Feeds to Maximize PPC ROI
Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you…