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A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand…
40+ Tools & Tips to Execute a Winning Content Strategy
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign.…
Influence the Influencers: The Magic of Co-Created Social Content
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create…
The Linking Dilemma: Google Has Left a Giant Mess for Us All
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to…
Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up
In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search…
4 Tips to Breathe New Life Into Your Paid Search Campaigns
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced…
How to Schedule Photo Tweets That Expand in the Twitter Feed
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it…
How to Remove a Penalty for Unnatural Outbound Links
It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt…
6 Objectives When Creating New Content Assets
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six…
Google Madness: The Elite Eight of Google+ Local Tips
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or…