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Industry

Balancing Your Paid & Organic Keywords

Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results…

By Jason Tabeling · 23 Aug 2011

Analytics

How ‘Doing The Math’ Adds Up To Increased Online Revenue

Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's…

By Stephen Cobb · 23 Aug 2011

Content

6 Tips to Keep Blog Visitors On Your Site

Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage…

By Kevin Gibbons · 23 Aug 2011

Industry

Google’s Purchase of Motorola More About Patents Than Hardware

Motorola mobility has over 14,000 patents and another nearly 7,000 pending, all of which help protect Google's Android mobile OS platform and all the…

By Thom Craver · 23 Aug 2011

Mobile

Google Partners with Big Brands for Tablet Catalog Project

Google has launched Google Catalogs, a new tablet application that lets users browse through catalogs from big brands. The catalogs include rich media items…

By Rob D Young · 22 Aug 2011

Mobile

5 Mobile Marketing Tips From Cindy Krum

Search Engine Watch recently spoke with the author and CEO, who shared her top tips for marketers getting involved in the mobile space, including…

By Frank Watson · 22 Aug 2011

Industry

Advanced Keyword Modeling: How to Calculate Success on Google & Bing

Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the…

By Andrew Davis · 22 Aug 2011

Video

Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+…

By Greg Jarboe · 22 Aug 2011

Industry

Google Experiments with Infinite Scrolling

Google is trying out a new way to move beyond the first 10 results of the SERP: infinite scrolling. The new presentation gives a…

By Rob D Young · 22 Aug 2011

SEO

Branding, PR, and SEO: Send the Right Signals

The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response to a…

By Eric Enge · 22 Aug 2011

Industry

Searcher Demographics – We Are What We Search

Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s…

By Eli Goodman · 22 Aug 2011

Industry

Bing Webmaster Tools Adds Yahoo Traffic Stats

Bing recently announced new features to its Webmaster Tools that will show traffic stats from Yahoo directly in the Webmaster Tools reports. Meanwhile, organic…

By Thom Craver · 22 Aug 2011

SEO

Google Panda Update Hits Europe: Which Sites Rose & Fell in Germany, France, Austria

Google's Panda update has now launched around the world in all but three languages. Here’s a look at some new statistics showing which websites…

By Rob D Young · 22 Aug 2011

Social

StumbleUpon Starts Exploring, Looking More Like Search

The StumbleUpon random website browser has become a popular way to explore the web, having won more than 15 million loyal users. Now those…

By Rob D Young · 21 Aug 2011

Industry

Bing Shopping Adds 7 New Features to Improve Searching, Sharing

Bing is continuing its commitment to an intuitive and comprehensive shopping interface with a large lineup of extra features on Bing Shopping. This includes…

By Rob D Young · 21 Aug 2011

Video

YouTube Makes a Deal with Music Publishers

Google has finally reached a deal with a group of music publishers who filed a class-action lawsuit in 2007. The arrangement allows songwriters and…

By Rob D Young · 21 Aug 2011

Industry

Google’s Big Expanded Sitelinks Officially Added to Search Results

Google’s 12-pack of large sitelinks, the SERP element that showcases popular sub-pages of major websites, is now official. The expanded sitelinks show the title…

By Rob D Young · 21 Aug 2011

Industry

New Google Browser Extension Helps You Find Related Web Content

Google has added a new free tool that lets you find related web content when you browse to select pages. The recommended links appear…

By Rob D Young · 21 Aug 2011

Social

German State Bans Facebook Pages, Like Buttons

A privacy organization in the northern German state of Schleswig-Holstein has demanded local websites remove their Facebook Pages and take off any Like buttons…

By Frank Watson · 20 Aug 2011

Industry

SES San Francisco 2011: Day 3 Coverage #SESSF

SES San Francisco 2011 wrapped up Thursday. Much like Day 1 and Day 2, Day 3 offered marketers further education on social SEO, social…

By Danny Goodwin · 20 Aug 2011