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Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results…
How ‘Doing The Math’ Adds Up To Increased Online Revenue
Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's…
6 Tips to Keep Blog Visitors On Your Site
Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage…
Google’s Purchase of Motorola More About Patents Than Hardware
Motorola mobility has over 14,000 patents and another nearly 7,000 pending, all of which help protect Google's Android mobile OS platform and all the…
Google Partners with Big Brands for Tablet Catalog Project
Google has launched Google Catalogs, a new tablet application that lets users browse through catalogs from big brands. The catalogs include rich media items…
5 Mobile Marketing Tips From Cindy Krum
Search Engine Watch recently spoke with the author and CEO, who shared her top tips for marketers getting involved in the mobile space, including…
Advanced Keyword Modeling: How to Calculate Success on Google & Bing
Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the…
Watch a YouTube Video With Your Friends by Starting a Google+ Hangout
YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+…
Google Experiments with Infinite Scrolling
Google is trying out a new way to move beyond the first 10 results of the SERP: infinite scrolling. The new presentation gives a…
Branding, PR, and SEO: Send the Right Signals
The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response to a…
Searcher Demographics – We Are What We Search
Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s…
Bing Webmaster Tools Adds Yahoo Traffic Stats
Bing recently announced new features to its Webmaster Tools that will show traffic stats from Yahoo directly in the Webmaster Tools reports. Meanwhile, organic…
Google Panda Update Hits Europe: Which Sites Rose & Fell in Germany, France, Austria
Google's Panda update has now launched around the world in all but three languages. Here’s a look at some new statistics showing which websites…
StumbleUpon Starts Exploring, Looking More Like Search
The StumbleUpon random website browser has become a popular way to explore the web, having won more than 15 million loyal users. Now those…
Bing Shopping Adds 7 New Features to Improve Searching, Sharing
Bing is continuing its commitment to an intuitive and comprehensive shopping interface with a large lineup of extra features on Bing Shopping. This includes…
YouTube Makes a Deal with Music Publishers
Google has finally reached a deal with a group of music publishers who filed a class-action lawsuit in 2007. The arrangement allows songwriters and…
Google’s Big Expanded Sitelinks Officially Added to Search Results
Google’s 12-pack of large sitelinks, the SERP element that showcases popular sub-pages of major websites, is now official. The expanded sitelinks show the title…
New Google Browser Extension Helps You Find Related Web Content
Google has added a new free tool that lets you find related web content when you browse to select pages. The recommended links appear…
German State Bans Facebook Pages, Like Buttons
A privacy organization in the northern German state of Schleswig-Holstein has demanded local websites remove their Facebook Pages and take off any Like buttons…
SES San Francisco 2011: Day 3 Coverage #SESSF
SES San Francisco 2011 wrapped up Thursday. Much like Day 1 and Day 2, Day 3 offered marketers further education on social SEO, social…