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SEO

Matt Cutts on How Google Tests Its Algorithms

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks…

By Jennifer Slegg · 03 Apr 2014

Industry

Customize the New Google Bar to Your Liking

Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in.…

By Jennifer Slegg · 02 Apr 2014

PPC

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of…

By Jessica Lee · 02 Apr 2014

Content

Passable SEO Content is so Passé: Create Something Powerful & Engaging

The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help…

By Ken Mcgaffin · 02 Apr 2014

Social

How to Edit Post Copy on Instagram

Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on…

By Travis Bernard · 02 Apr 2014

Social

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and…

By Evy Wilkins · 02 Apr 2014

SEO

Google Webmaster Tools Gives More Precise Index Status Data

Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well as for…

By Jessica Lee · 01 Apr 2014

Content

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to…

By Nathan Safran · 01 Apr 2014

Content

Conquering Content Marketing, Step 4: Racing to Launch

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed…

By Dan Cristo · 01 Apr 2014

Content

4 UX Tips That Will Improve Your Content Strategy

Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These…

By Brittney Sheffield · 01 Apr 2014