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BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why…
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven…
Links Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without…
7 Ways Content Marketing is Like a Relay Race
Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content…
Google Kills Google+ Direct Connect Feature
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly…
Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S.…
Google Adds One-Click Music App Integration
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to…
PPC Budget Forecasting 101
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure.…
6 Reasons for Your Lack of Content Marketing Success
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to…