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Optify Adds Optimized Landing Pages and Social Sharing
New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share, promote and…
Can You Optimize for Google’s Search Quality Raters?
Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters…
Negative Keyword Functionality Now Available in adCenter
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how…
Latest Google Weather Report: Panda Squall Warning
Google has issued another algorithm Weather Report. While Google notes it is supposed to only affect less than 1 percent of searches, with 11.9…
How Search Engine Watch Grew Google News Traffic by 300% [Case Study]
One of our stated goals in the Search Engine Watch redesign was to increase traffic from Google News. There is no magic formula for…
A 4 Step Multivariate Testing Process That Works
Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes.…
Take Care with UK Local – A Data Flaw in Directory Sources
When it comes to small, local and in particular rural business; directories are critical. However, when it comes to authoritative local data sources in…
How to Use QR Codes for Better Conversion Rates
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and…
Google Sets Up WiFi Opt-Out Option: Is It Enough?
In response to complaints from the European Union, Google now allows any router to be instantly opted out of the location-based tracking of access…
Doctor ‘Defamed’ on Ripoff Report, Sues Google
An Australian doctor has brought a defamation suit against Google over Ripoff Report listings claiming she stalked psychics. She contacted Google to remove the…
How Facebook Tracks Users
What does Facebook know about you? Facebook tracks and compiles data differently, depending on whether you're a logged in member, logged out member, or…
Motorola Shareholders Overwhelmingly Approve Google Deal
Google acquisition of Motorola Mobility is stepping further toward finalization with the shareholder vote on the topic. Shareholders who voted supported the Google merger…
Google Facing Scrutiny Over Mortgage Scam Ads
The federal government has cracked down on mortgage scams that claimed they could lower payments through government-backed programs. As 85 such companies are shut…
Google+ Adds Trends, Filtering to Search
Google's social network is quietly adding more advanced search options, including the ability to filter results by poster and browse through trending topics. These…
Yahoo Site Explorer Shuts Down Today: What Alternatives Are There?
With the demise of Yahoo Site Explorer, SEOs and online marketers are losing free access to the invaluable information it provided for 6 years.…
Top 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles…
MagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold
MagiCubes.com is using Private Videos on YouTube to enable clients to preview 3D video proofs of customized Magic Cubes and approve them before they…
Google Checkout Becomes Part of Google Wallet
Google will combine its payment-oriented services. Google Checkout users will be prompted to migrate to Wallet on their next login, while webmasters will be…
Flash, HTML5 Battle Gets Trendy With Occupy Websites
The battle between promoters of HTML5 and Flash is trying to coattail on the current popularity of the Occupy movement with two websites. OccupyFlash.org…
Google’s Brin Donates $500K To Wikipedia
Google Co-Founder Sergey Brin donated $500,000 to Wikipedia this week during the company's annual fundraiser. If you have been to Wikipedia this week you…